Superior Senior Care

Founded in 1985, Superior Senior Care started in Hot Springs, AR in a one-room office with one telephone. The mission of SSC was simple: provide caregiving assistance to seniors who want to stay in their homes either because they don't need full time care, or just aren't comfortable leaving their homes to live in a residential care facility. Rita Hurst and Joe Pascual, owners, saw a developing market that needed to be served. They also recognized that nursing homes would not be able to handle the burden of a rapidly growing senior population, as baby boomers began to reach retirement age.